WISER Systems adds New Chief Revenue Officer to Executive Leadership
WISER has named Mark Dirks as the company’s new Chief Revenue Officer (CRO).
RALEIGH, NC, August 18, 2021 — WISER Systems, a leading provider of ultra-wideband (UWB) location and tracking systems, has appointed Mark Dirks as CRO.
“I’m delighted to welcome Mark to our executive leadership team, with great confidence in his abilities to help WISER reach ever higher revenue goals,” said WISER CEO. Dr. Elaine Rideout. “Mark brings a wealth of experience and industry knowledge to his new role. Coupled with his leadership abilities and his focus on sustainable strategy, he’s equipped to transform how we operate and do business. I expect that his contributions to WISER will be felt immediately throughout the company.”
Prior to joining WISER’s executive leadership, Dirks held leadership roles in global product management, marketing, sales, business development, and lean project management. His most recent experience included managing product launch and positioning strategies, partner training, channel marketing programs, and product roadmap execution as the Sr. Director of Products and Marketing at Engineered Controls International. He previously spent over 25 years managing global business development programs in many different business units for Fortune 100 DuPont. While at DuPont, Dirks also directed growth strategies in aerospace, automotive, and other industrial markets shared by many of WISER’s leading customers.
“I look forward to leveraging WISER’s patented UWB, RTLS system for accelerated growth in real-time tracking applications,” Dirks said. “WISER’s world-leading technology will provide tremendous ROI for companies working on improved processes and operational efficiencies.”
In his new role as WISER’s CRO, Dirks will be responsible for all revenue generation processes. He will also manage the integration and alignment of all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management.
About WISER Systems, Inc.
WISER’s innovative Redundant Radio Localization Technology (RRLT) delivers scalable real-time positioning without requiring—or interfering with—WiFi or GPS. The system autonomously reports precise (sub-meter-to inch-level) coordinates via a computer or mobile device and is accurate even without line-of-sight in cluttered, metallic, or complex manufacturing environments where conventional tracking technologies perform poorly. The system is lightweight and portable and can be deployed in minutes, indoors or out. Although WISER’s Locator has only been on the market for a few years, 25% of WISER customers are Fortune 500 companies, including several large aerospace, automotive, and defense organizations, as well as multiple U.S. Government agencies. WISER designs and manufactures its products in North America.
Media Contact: Cris Masselle, WISER Systems, Inc.; cris.masselle@wisersystems.com.