Company Background

WISER Systems provides real-time asset tracking in any environment. Located in Raleigh, North Carolina, the company developed its cutting-edge Redundant Radio Localization and Tracking (RRLT) technology to deliver best-in-class precision, scalability, and reliability in indoor-outdoor positioning.

To date the company has received both Phase I and II Small Business Innovation and Research grants from the United States Department of Agriculture, as well as North Carolina State University’s prestigious Daugherty Endowment for Entrepreneurship. WISER won 1st place in the Industrial Internet of Things category at IoT World 2017 and Phase I, II, and III awards in the U.S. Army’s inaugural Expeditionary Technology Search (2018). The company also participates in the Chevron Technology Ventures Catalyst Program and is currently a top 10 finalist in NASA’s global iTech competition.

WISER Systems serves customers with autonomous locating needs in challenging or complex environments across industries like Aerospace, Retail, Oil and Gas, Automotive, Manufacturing, Warehousing / Logistics, Government, and the U.S. Military.


WISER Systems CEO, Dr. Elaine C. Rideout.

Elaine C. Rideout, Ph.D. is founder and CEO of WISER Systems, Inc. Dr. Rideout is a career entrepreneur with more than 25 years of experience conceiving innovative ideas and moving them from abstraction to execution. She has founded and supported dozens of startups, raising more than $100 million to capitalize her business and nonprofit ventures, and employing skills that range from startup planning to product sales to executive management. A former economist, she served as founding executive of the Thrift Savings Plan for federal employees and the Federal Retirement Thrift Investment Board. She holds an MPP from University of Michigan’s Ford School of Public Policy and a Ph.D. in Psychology-Entrepreneurship from NC State University, where she is a Kauffman Fellow, a Kauffman Emerging Scholar, and an Adjunct Professor. She has authored 3 books, over 20 journal articles, and a comparable number of technical reports and white papers on topics in technology, entrepreneurship and university innovation.

WISER Systems President, Jeffrey G. Sheldon, P. E.

Jeffrey G. Shelden, P.E. serves as President of WISER Systems, Inc. He’s a Vice President with Moffatt & Nichol, a global infrastructure advisory firm. He has worked with M&N for almost 32 years, advancing from a staff engineer to currently leading M&N’s internationally respected Coasts, Water and the Environment Practice. He is also engaged in corporate strategy and client outreach for the company. Mr. Shelden has been instrumental in helping to grow M&N from a three-office operation with less than 70 employees to its current position as an ENR top-100 design firm with over $100M in net revenues. Today the company has 650 employees in 34 offices in seven countries. Over the course of his career at Moffatt & Nichol, Mr. Shelden has lead a number of major award-winning transportation, energy, and environmental design and development projects around the world, including the “Changing Course Lower Mississippi River Delta Design Competition,” the “21st Century Waterfront” urban development project in Chattanooga, Tennessee, and the San Francisco–Oakland Bay Bridge. He is a graduate of the University of Virginia and NC State University.

WISER Systems CTO, Dr. Seth Hollar.

Seth E. Hollar, Ph.D. is founding CTO of WISER Systems, Inc. A life-long innovator, Dr. Hollar developed one of the world’s smallest autonomous robots, co-invented the hardware platform for one of first distributed sensor network platforms (TinyOS), and has developed a variety of handheld mobile hardware solutions. Additionally, he has worked on attitude control systems for unmanned space exploration missions at Lockheed Martin, including the Mars Orbiter and Stardust platforms and was a Toshiba Fellow at their Research and Development Center in Kawasaki, Japan. He graduated from MIT with a B.S. in Electrical Engineering and earned his Ph.D. in Mechanical Engineering at UC Berkeley in 2003, specializing in micro-electro mechanical systems (MEMS). Dr. Hollar has also served as Assistant Director of the Engineering Entrepreneurs Program at NC State University and coordinates the University’s autonomous vehicle program (ECO-PRT) which is guided by WISER Systems’ RRLT technology.

WISER’s Vice President of Governmental Affairs, Margaret A. Hostetler, MBA.

Margaret A. Hostetler, MBA serves as Vice President of Governmental Affairs for WISER Systems, Inc. She is a retired federal government executive and 30-year veteran of Capitol Hill. During her tenure on the Hill she served on both House and Senate committees, including the House Committee on Ways & Means, the House Budget Committee, and as Fiscal Counsel to Senator Bill Roth during his Chairmanship of the Senate Government Affairs Committee and his time as Senior Senator on the Senate Finance Committee. Most recently, she worked for Chairmen Paul Ryan and Kevin Brady at the Ways and Means Committee, crafting several bills that became law. In 2007, President George Bush appointed her as Deputy Commissioner for Legislation and Regulatory Affairs to the Social Security Administration. Working with the Department of Homeland Security, the U.S. Treasury and the Department of Health and Human Services, she helped enact legislation to aid in the fight against terrorism, improve immigration enforcement and create electronic health records. She received her MBA from The Wharton School of Business.

Directors and Advisors, WISER systems, Inc.

Steve Jackson,
Communications System Architect, Ixia.  Former Founding CTO, Radar Find.

Jesus Medrano,
Executive Vice President, Bart & Associates, Inc.

Hadar Pedhazur,
Founder and Principal, Opticality Ventures.  Former Managing Director, UBS and VP, First Boston

Lois Snitkoff,
Principal and Director of Marketing & Communications, Opticality Ventures.  Former Director New Business Development, MetLife and VP, Citibank

Susan Weems,
Founder and Director Venture Management, Inc.